1991 saw a great reduction in the number of SAW releases as they ostensibly tried to plan a new direction. Only 18 singles were released this year with only 6 of them managing to break the Top 40. For the first time since 1988 Stock Aitken Waterman did not have one nomination at the Ivor Novello Awards, a sure sign that times were changing.

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And changing they were as, demoralised by the situation, Matt Aitken decided to leave PWL, a decision that shocked fans and colleagues alike. This event coincided with Pete Waterman signing a distribution deal for PWL Records with Warner Music UK

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Records like Boy Krazy's THAT'S WHAT LOVE CAN DO, Paul Varney's IF ONLY I KNEW and SO PROUD OF YOU, plus the Cool Notes MAKE THIS A SPECIAL NIGHT demonstrated evidence of a new sound for the 90s, but such records didn't chart or weren't even released at all. Even singles by former chart acts, like Hazell Dean's BETTER OFF WITHOUT YOU and Pat & Mick's GIMME SOME, did very little chart-wise. 

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The only big chart success enjoyed this year came from Kylie and Jason.

Jason Donovan scored a #17 hit with "RSVP", while his final PWL single HAPPY TOGETHER fared better at #10. A successful "Greatest Hits" album marked Jason's passage from PWL to Polydor Records. 

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Kylie released two more successful singles from her "RHYTHM OF LOVE" album - WHAT DO I HAVE TO DO and SHOCKED both peaking at #6. She then recorded her final PWL album, LET'S GET TO IT, with Mike Stock and Pete Waterman which spawned two chart hits with WORD IS OUT #16 and a duet with Keith Washington, IF YOU WERE WITH ME NOW #4. A dance track was released under the banner of Visionmasters and Tony King Featuring Kylie Minogue called KEEP ON PUMPIN' IT.  It sampled Freestyle Orchestra's Keep On Pumping It Up and Minogue's vocals from her song I GUESS I LIKE IT LIKE THAT but only made #49.